UMF™ is shorthand for the most comprehensive, independently certified and internationally recognised quality assurance system for New Zealand mānuka honey. It’s designed to validate mānuka honey potency, authenticity, purity, shelf life and freshness for honey producers, brands, customers and consumers around the world.

Only one standard independently assures the quality of New Zealand mānuka honey so consumers around the world can be confident in the strength and purity of each jar they buy.

Each mānuka honey product that carries the UMF™ trademark must pass the stringent Unique Mānuka Factor Honey Association (UMFHA) quality, grading and rating tests.